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OTT TV Advertising Services Available!

OTT TV advertising. What does that mean? It means “over the top.” We are your best choice for advertising on connected, streaming – “over the top” (OTT) TV advertising!  Streaming is where it’s at! The masses are beginning to turn to OTT (“over the top” or “connected TV,” especially on smart phones. Get the lowest and best rates for advertising on streaming – APP-based smart phone and OTT TV advertising deals all available here.

Here are a few of our services:

• Commercial and ad production from stock video and images or remote on premises studio production of high quality TV ads.
• Media planning and buying combining cross platform advertising and marketing campaigns.
• Voice-overs
• Script writing assistance
• Remnant advertising placements
• Consulting and Marketing strategy direction

Advantages of OTT Advertising are:

• Target customers with precision! Lifestyle demographics are now – not just the future. Target motivated buyers according to lifestyle, immediate goals and passion. No more guessing demographics based on ratings. OTT advertising adds a new dimension to historic demographics like gender, ethnicity, age or education level.
• Reduce spending on TV Ad-Buys
• Pay only for actual ad-views.
• Trust the facts and monitor the exact number of ad-viewers in real-time. Pay only for real viewers.
• Monitor your viewership in real-time
• Capture real-time stats, Geo location, device types, channels and more.
• OTT TV Advertising combines the impact of TV commercials with the advantages of fact based real-time data of online advertising.
• More control = more ROI

Advertise in OTT mode and enjoy the technological advantages of Cross-Device Management · Data Management Platforms · Video Advertising · Native Advertising

Advertise using these types of OTT advertising formats:

Display, Audio, Connected TV, Mobile, Video, Native, Real Time Bidding, Data Management Platform, Enterprise APIs, Cross-Device Targeting. Get media kits, rate cards and planning rates or schedules for your ad campaign here – Free media planning and media buying services available for OTT advertising.

TV Cord-cutting has become mainstream, more and more consumers are opting for internet-delivered TV through connected (CTVs) and smart TVs – Opening up new, exciting opportunities for many advertisers and brands.

Many valuable viewer’s eyeballs are now focused on over-the-top (OTT) advertising opportunities and unique content. Brand marketers now anticipate how to best utilize the technology. Utilizing OTT is growing fast as an advertising medium.  Like mobile video in its early stages, OTT is exploding with premium content and is highly attractive to marketers who want to find a targeted audience.

Pre-roll OTT video — often doubling as traditional TV spots — are currently the most common content on CTVs.  OTT technology puts a better advertising tool in the marketer’s tool chest and enhances the advertiser’s ability to target specific consumers with personalized and interactive video content. Tech savvy consumer’s already use it to engage with premium content delivered by an advertiser!

By using CTV platforms, we help advertisers and marketers design creative campaigns around target audience individual preferences and have direct response one-on-one conversations with prospective customers.

Research suggests that personalizing the message drives ROI and increases the percentage of visitors making real purchases.  Interactive video significantly outperforms pre-roll video across all KPIs (key performance indicators), including completion rate, time earned and user activity.

OTT marketers can target specific groups of individuals directly, and offer content that is fully informed by metrics and data that goes far behind viewing habits and basic demographics. Marketers deploying custom interactive ads — engaging the viewer within the ad – using Direct Response calls to action –  increase click-through to a website or landing page. Early studies prove an average of a 561% lift in total user activity over standard pre-roll campaigns. We are a skilled and experienced OTT advertising agency and media buyer.

With OTT advertising, businesses, advertisers and marketers can measure performance in real time and adjust content on the fly.

Cable-based television is strong, but the tide is turning towards OTT. More than 56% of U.S. households are  “connected” with CTV or Smart TVs. The majority of new televisions sold are “Smart TV’s” and include internet connections.

OTT advertising tests have been highly successful on Netflix, Hulu and Amazon Prime TV, who led the first generation of cord-cutters. Other content providers like HBO and Showtime have arisen in their wake, offering genre-specific content for a fee. Live TV, including sports, and the cable bundle model of content delivery has impeded a full move to OTT advertising, but it will be the norm very soon.

OTT advertising opens up a whole new world for direct response advertisers as well as branding offers distributing marketing messages and delivering channels they could only dream of 20 years ago. OTT marketing budgets will be able to prove ROI.

Call 888-449-2526 for a free advertising plan.

To get rates and to place your ads in the OTT advertising medium – Call 888-449-2526 for a free advertising plan.

Start, stop, resume, or change campaigns at any time. Manage your commercials and campaign settings in real-time through your dashboard or agency.

OTT apps are ad supported and not just via Hulu, causing the industry to reevaluate both the impact of connected TV and the future of the television advertising business as a whole..

Roku Doubles Down On Ads

On Oct. 30, 2024, Roku reported that it ended the third quarter (Sept. 30) with more than 85 million active accounts worldwide, up 12.7% from more than 75 million accounts in the previous fiscal year period. Streaming hours across the proprietary ad-supported Roku Channel, and third-party streaming services, increased 20% to 32 billion from 26.7 billion last year.

Streaming hours alone on The Roku Channel increased 80% from the same period in 2023. Roku expects to reach 100 million active streaming households in the next 18 months.

On the fiscal side, platform revenue increased more than 15% to $908.2 million from $786.8 million last year. Devices revenue, which includes televisions, streaming players and soundbars, increased 23% to $154 million from $125.2 million last year.

“We remain focused on growing platform revenue … including innovating our home screen to expand monetization, growing ad demand through deeper third-party platform integrations, and growing Roku-billed subscriptions,” CEO Anthony Wood and CFO Dan Jedda wrote in the shareholder letter.

As we look to the coming 12 months, we predict the following:

1. Advertisers cut the cord.

2. Streaming heavyweights will focus on loyalty

3. A niche sport will break through to the mainstream.

4. Retail media and streaming build on each other’s momentum. Brands will lean on retail media partners to make their data more actionable.

5. Retailers develop shoppable storefronts for streaming campaigns.

OTT advertising – Beyond Roku

Roku has been the best-seller among the four leading streaming devices, they only control around one-third of the market. That leaves plenty of room for companies like Ho Hum Media, that are selling OTT ads across all four leading connected TV device platforms—Roku, Chromecast, Amazon Fire TV and Apple TV.

Additionally, People are watching Netflix, but then they’re discovering other apps like WatchMojo, Newsy and Crunchyroll. And that’s where we see a real uptick in viewership.

Advertising to connected TVs is exploding in 2024 and there are no signs of slowing down.

Advertise on connected TV’s and devices – Rate cards and media kits available for OTT advertising on – Netflix, Amazon Prime Instant Video, Hulu and Hulu Plus, You Tube, HBO Go, Sling TV, Crunchyroll, Twitch, iTunes / Google Play Store, Crackle and more! For the best OTT ad agency in America – call now!

Call 888-449-2526 for the lowest TV advertising rates in the USA!