Commercial and ad production from stock video and images or remote on premises studio production of high quality TV ads.
Media planning and buying combining cross platform advertising and marketing campaigns.
Script writing assistance
Remnant advertising placements
Consulting and Marketing strategy direction
Advertise in OTT mode and enjoy the technological advantages of Cross-Device Management · Data Management Platforms · Video Advertising · Native Advertising
Advertise using these types of OTT advertising formats:
Display, Audio, Connected TV, Mobile, Video, Native, Real Time Bidding, Data Management Platform, Enterprise APIs, Cross-Device Targeting. Get media kits, rate cards and planning rates or schedules for your ad campaign here – Free media planning and media buying services available for OTT advertising.
TV Cord-cutting has become mainstream, more and more consumers are opting for internet-delivered TV through connected (CTVs) and smart TVs – Opening up new, exciting opportunities for many advertisers and brands.
Many valuable viewers eyeballs are now focused on over-the-top (OTT) advertising opportunities and amazing unique content. Brand marketers now anticipate how to best utilize the technology. Utilizing OTT is growing fast as an advertising medium. Like mobile video in its early stages, OTT is exploding with premium content and is highly attractive to marketers who want to find a targeted audience.
Pre-roll OTT video — often doubling as traditional TV spots — are currently the most common content on CTVs. OTT technology puts a better advertising tool in the marketer’s tool chest and enhances the advertiser’s ability to target specific consumers with personalized and interactive video content. Tech savvy consumer’s already to use it to engage with premium content delivered by an advertiser?
By using CTV platforms, we help advertisers and marketers design creative campaigns around target audience individual preferences and have direct response – one-on-one conversations with prospective customers.
Personalizing the message drives ROI and increases the percentage of visitors making real purchases. Research suggests that it does increase response rates and drive ROI. Interactive video significantly outperforms pre-roll video across all KPIs, including completion rate, time earned and user activity.
OTT marketers can target specific groups of individuals directly, and offer content that is fully informed by metrics and data that goes far behind viewing habits and basic demographics. Marketers deploying custom interactive ads — engaging the viewer within the ad – using Direct Response calls to action – increase click-through to a website or landing page. Early studies prove an average of a 561% lift in total user activity over standard pre-roll campaigns. We are a skilled and experienced OTT advertising agency and media buyer.
With OTT advertising, businesses, advertisers and marketers can measure performance in real time and adjust content on the fly.
Cable-based television is strong, but the tide is turning towards OTT. 56+ percent of U.S. households are “connected” with CTV or smart TVs. The majority of new televisions sold are “Smart TV’s” and include internet connections.
OTT advertising tests have been highly successful on Netflix, Hulu and Amazon Prime TV — led the first generation of cord-cutters. Other content providers like HBO and Showtime — have arisen in their wake, offering genre-specific content for a fee. Live TV, including sports, and the cable bundle model of content delivery has impeded a full move to OTT advertising – but it will be the norm very soon.
OTT advertising opens up a whole new world for Direct response advertisers as well as branding offers distribute marketing messages and deliver channels they could only dream of 20 years ago. OTT marketing budgets will be able to prove ROI.
Call 888-449-2526 for a free advertising plan.
Advantages of OTT Advertising are:
Target customers with precision! Lifestyle demographics are now – not just the future. Target motivated buyers according to lifestyle, immediate goals and passion. No more guessing demographics based on ratings. OTT advertising adds a new dimension to historic demographics like gender, ethnicity, age or education level.
Reduce spending on TV Ad-Buys
Pay only for actual ad-views.
Trust the facts and monitor the exact number of ad-viewers in real-time. Pay only for real viewers.
Monitor your viewership in real-time
Capture real-time stats, Geo location, device types, channels and more.
OTT Advertising combines the impact of TV commercials with the advantages of fact based real-time data of online advertising.
More control = more ROI
To get rates and to place your ads in the OTT advertising medium – Call 888-449-2526 for a free advertising plan.
Start, stop, resume, change campaigns at any time. Manage your commercials and campaign settings in real-time through your dashboard or agency.
OTT apps is ad supported and not just via Hulu, causing the industry to reevaluate both the impact of connected TV and the future of the television advertising business as a whole..
Roku Doubles Down On Ads
OTT advertising is flourishing on Roku, whose post-IPO strategy has clearly solidified around ad revenue. Roku recently revealed that of the 6.7 billion hours streamed over Roku devices and Roku TVs in the first half of FY 2017, a full 43% were ad supported. Roku reported that 41% of its total revenue for that same period came from advertising. Try our OTT advertising agency services.
OTT advertising – Beyond Roku
Roku has been the best-seller among the four leading streaming devices, they only control around one-third of the market. That leaves plenty of room for companies like Ho Hum Media, that are selling OTT ads across all four leading connected TV device platforms—Roku, Chromecast, Amazon Fire TV and Apple TV.
Additionally, People are watching Netflix, but then they’re discovering other apps like WatchMojo, Newsy and Crunchyroll. And that’s where we see a real uptick in viewership.”
Advertising to connected TVs is exploding in 2018. Some experts tell us that this is going to be the year OTT advertising really takes off.
Advertise on connected TV’s and devices – Rate cards and media kits available for OTT advertising on – Netflix, Amazon Prime Instant Video, Hulu and Hulu Plus, You Tube, HBO Go, Sling TV, Crunchyroll, Twitch, iTunes / Google Play Store, Crackle and more! For the best OTT ad agency in America – call now 888-449-2526